Top 5 Wellness Apps on iOS in Bulgaria: Q2 2024 Performance

The second quarter of 2024 saw a diverse performance among the top wellness apps on iOS in Bulgaria. Here’s a closer look at the trends in downloads, revenue, and weekly active users for the leading apps in this category.

Headspace: Sleep & Meditation experienced fluctuating weekly revenue, peaking at approximately $620 in the week of May 27. Downloads showed a significant spike mid-quarter, reaching 57 in the week of April 15, while weekly active users saw a slight decline from 140 to 111 over the quarter.

Calm demonstrated relatively stable weekly active users, averaging around 300, despite a dip to 270 in mid-June. Revenue varied throughout the quarter, with a high of $299 in the first week of April. Download numbers remained low, peaking at 23 in early May.

ShutEye®: Sleep Tracker, Sound saw a consistent revenue stream with notable peaks reaching $412 in early April. Downloads were highest at the beginning of the quarter with 124, and weekly active users declined from 207 to 65 by the end of June.

Mindvalley: Self Improvement reported varied revenue, peaking at $293 in the week of May 20. Downloads remained relatively low with a peak of 29 in mid-May. Weekly active users showed minimal activity, peaking at 39 in early June.

Sleep Cycle - Tracker & Sounds saw a steady increase in revenue, starting at $120 and reaching $251 by early June. Downloads were highest in mid-April at 97, while weekly active users consistently hovered around 1K, ending the quarter at 959.

These trends highlight the dynamic nature of the wellness app market in Bulgaria. For more detailed insights, visit Sensor Tower.